You’ve probably been told that skincare doesn’t need to be complicated. And it’s true—your skin doesn’t need 12 steps to stay healthy. But it does need the right ones. At Nuniq, we believe that if you only do three things, it should be these:
Cleanse. Moisturize. Protect.
And yet, cleansing—the most fundamental step—is often the one people dismiss.
“I don’t wear makeup.”
“I didn’t go out today.”
“I washed my face yesterday.”
Sound familiar? Let’s change that.
You’re Not Dirty, But Your Skin Is Busy
Even on your cleanest, most low-maintenance day, your skin is hard at work.
It produces sebum, an oily substance that keeps your skin soft and protected. In fact, you produce 1 to 3 teaspoons of sebum a day (yes—enough to fry an egg). You also sweat, shed dead skin cells, and touch your face without even noticing.
And then there’s the world around you: pollution, dust, pollen, and bacteria that duplicate every 20 minutes. Even if your face hasn’t seen a drop of makeup or skincare, by the end of the day it’s been through a lot.
If you live in a city, you’re exposed to 200–300% more oxidative stress than someone living in the countryside. That stress shows up as dullness, irritation, collagen breakdown… and yes, accelerated aging.
Cleansing isn’t about scrubbing off makeup—it’s about pressing reset on your skin every evening.
The 60-Second Habit That Makes Everything Else Work Better
Think of cleansing like brushing your teeth: it’s not the fancy floss or the whitening strips that make the biggest difference—it’s doing it daily and doing it right.
So what is the right way?
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Once a day, preferably at night (unless your skin or environment call for more)
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30 to 60 seconds is enough
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Use lukewarm water—hot water strips moisture
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Be gentle: light to medium pressure, no scrubbing
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Use a clean cloth every time (we love baby washcloths for this)
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Change your pillowcase every 2–3 days—trust us, it helps
Not All Cleansers Are Created Equal
There are endless cleansers out there, but don’t let that overwhelm you. There’s one ingredient group that makes all the difference: surfactants.
Surfactants are the cleansing agents that make your face wash foam and do its job. But not all surfactants are created equal.
Some of the most common—and most aggressive—are sulfates, like:
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Sodium Lauryl Sulfate (SLS)
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Sodium Laureth Sulfate (SLES)
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Ammonium Lauryl Sulfate (ALS)
They’re strong. Too strong, especially for dry or sensitive skin. They clean by stripping away everything, including the good stuff—like your skin’s natural oils and moisture barrier.
Instead, look for gentle surfactants—like the ones derived from coconut. That’s what we use in our formulas at Nuniq. They’re just as effective at removing dirt, oil, and pollution—but far kinder to your skin.
One Cleanser. Multiple Skin Types. Here’s How It Works.
You don’t need a different cleanser for every skin concern—you just need a well-designed one.
Our Drama Dealer formula is made to respect your skin barrier while gently removing everything that doesn’t belong there. And we’ve carefully chosen ingredients that make it work for a range of skin types:
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Oily or combination skin? We’ve included niacinamide, known to help regulate sebum and reduce the appearance of pores. It keeps oiliness in check without drying you out.
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Dry or sensitive skin? You’ll find glycerin, a powerful humectant that draws in moisture and helps maintain hydration—so your skin stays soft, not stripped.
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All skin types? Our coconut-derived surfactants provide a thorough but gentle cleanse that doesn’t disrupt your natural moisture barrier.
In other words, you don’t need to compromise. Whether you’re dealing with shine, sensitivity, or something in between, this one cleanser meets your skin’s needs—without overcomplicating your routine.
The Bottom Line? Less Stress, More Glow
Cleansing is the quiet hero of your skincare routine. It doesn’t promise overnight miracles—but it does set the foundation for everything else.
When your skin is clean (not stripped, not overloaded), your moisturizer can hydrate better. Your serums can absorb properly. Your sunscreen can sit comfortably. Your skin can breathe.
So the next time you think about skipping this step, remember: cleansing isn’t about being perfect. It’s about taking the day off your face—gently, intentionally, and with care.
And like everything we do at Nuniq, it’s about choosing what’s good for your skin and the planet. Our sulfate-free, coconut-powered cleanser is proof that clean beauty should feel just as good as it looks.
Want to know if our cleanser is right for you?
Write to us—we’d love to help you find your perfect match.
