The ugly truth
How it works
1 - Pick the best kit for your hair care needs
Shop starter kit or bundle up and save. Your hair care formula arrives in biodegradable refill bags and refillable glass bottles you can reuse for a very… long… time.
2 - Fill your reusable glass bottle
Fill up your bottle and dispose of the refill bag. Made from paper and biofoil, the bag breaks down easily and leaves behind only water, CO2, and a small amount of organic biomass — all beneficial for plant growth.
3 - Enjoy good hair days & less waste
Deep-cleanse scalp and moisturise hair without harmful detergents, irritants and cheap fillers. With clean superfood-powered formulas.
4 - Refill, reuse & recycle
Ditch plastic. Again and again. Each time you refill and reuse, you choose not to contribute to plastic pollution.



