Having great hair shouldn’t compromise your health & values..
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Shop NowGREAT HAIR IS JUST THE BEGINNING.
While planet pleasing is kind of our thing, we’re here to do you good with so much less. Fewer products, “gooder-looking” hair. Less plastic, more virtual coffee dates. It’s hair that pairs with a sustainable lifestyle (the fun kind).

In fruit we trust
Can you live inside a coconut? Why do some people love broccoli? Who even names a berry aça� While we don’t necessarily have the answers to all these very legit questions, we do know that hair and skin is quite fond of these superfood ingredients. So we thought, why not use them in our products?

Recycling plastics sucks
It’s messy. Time-consuming. Pretty boring. And most of the time pointless. Have the time of your life with effortless, sustainable haircare essentials you can use as you damn well please. Refill, reuse, repeat for less waste, better hair. Fewer wash days, more wine o’clock.
