The numbers say most startups don’t make it this far.
The industry says small brands can’t compete.
The world says independent companies don’t stand a chance.
And yet - here we are.
Not because it’s been easy.
Not because we had a perfect plan.
But because something inside us refuses to quit.
Because building a brand isn’t just about selling products.
It’s about creating something real.
It’s about showing up, day after day.
It’s about proving that “impossible” is just an opinion.
But here’s what no one tells you about getting this far.
What No One Tells You About Starting a Business
Starting a business sounds exciting—freedom, flexibility, calling the shots.
That’s what people see from the outside.
What they don’t see?
The sleepless nights, the second-guessing, the sacrifices.
The moments when quitting feels logical.
The times when you wonder if all the effort is even worth it.
Entrepreneurship doesn’t start with a master plan. It starts with survival.
You try. You fail. You try again.
And eventually, you learn that failure isn’t an ending - it’s fuel.
Because building something from nothing changes you.
It forces you to trust yourself in ways no one else ever taught you.
It tests how many times you’re willing to start over.
And if you’re built for this, you keep going.
Still learning.
Still building.
Still proving that passion alone isn’t enough.
The Hardest Part? No One Prepares You for It.
Ideas are easy. Execution is hard.
A great concept means nothing if you don’t put in the work.
Preparation is useless if you never take the leap.
Every decision carries weight.
Every challenge feels personal.
Every win feels like a battle you had to fight for.
There are moments when shortcuts seem tempting.
When self-doubt is louder than ambition.
When success feels like something meant for other people.
And yet—something inside refuses to let go.
Because this isn’t just about making money.
It’s about proving to yourself that you can.
That you can take an idea and make it real.
That you can keep going when everything tells you to stop.
Why We’re Still Here
The industry will always favor the giants.
The statistics will always say we’re more likely to fail.
The competition will always have more resources, more reach, more experience.
And yet—we’re still here.
Not because we’ve had all the answers.
Not because it’s been easy.
But because entrepreneurship is about showing up when others don’t.
Because the world doesn’t need more of the same.
Because doing things differently isn’t just an option - it’s the only way forward.
Because challenging the status quo isn’t comfortable, but it’s necessary.
Nuniq was built on the belief that beauty should be better - for you, for the planet, for the industry as a whole.
That you don’t have to compromise between results and responsibility.
That small brands can make a difference, not by following the rules, but by rewriting them.
So we keep going. Not because it’s easy. Not because it’s guaranteed.
But because the future of beauty shouldn’t be decided only by the biggest players - it should be shaped by those willing to push for change.
Four years in, and we’re just getting started.
