We’ll be the first to say it: we love guilty pleasures. In food, in beauty, in life — the spontaneous little indulgences are part of what makes life fun. So no, this isn’t about fear. It’s not about telling you that one ingredient, used once, is going to harm you. Because it probably won’t.
But what you do every day? That adds up.
Your habits — the ones you repeat without even thinking — are the ones that shape how you feel, how you look, and how you show up in the world. That’s why we believe that your daily basics should be done right.
Not perfect. But intentional.
Clean beauty, done consciously
At Nuniq, we don’t just care about how a formula performs — we care about what goes into it, and what doesn’t.
Yes, cosmetic products are regulated. No one is selling you poison.
But there are ingredients that, even in small amounts, have been flagged as irritating, environmentally harmful, or simply not necessary. And when those ingredients show up in multiple products, used every day, they start to add up.
So we asked ourselves: what if we didn’t settle?
What if we offered something better?
Not just safer. Smarter. More respectful. More sustainable.
Because this isn’t just about health. It’s about values.
It’s about knowing that what’s good for your skin can also be good for the planet.
That what’s good for you doesn’t have to come at the expense of animals.
That what works doesn’t need to be hidden behind harsh synthetics or shortcuts.
What we look at when we formulate
We don’t judge an ingredient on just one thing. We look at it from every angle — and ask if it really belongs in something you use on your body, every day:
- Transparency – how clear is the sourcing?
- Sustainability – does it biodegrade? does it harm marine life?
- Vegan & animal-friendly – is it tested on animals or derived from them?
- Skin compatibility – especially for sensitive skin
- Performance – does it actually do something, or just feel like it does?
Our Blacklist: over 3,700 ingredients we won’t use — ever
After months of research — working with toxicologists, formulators, and sustainability experts — we created a list of over 3,700 ingredients that will never make it into a Nuniq formula.
We call it our Blacklist — not to scare you, but to make your choices easier.
We’ve done the work so you don’t have to worry. From harsh preservatives and synthetic fragrance compounds to ingredients with unclear sourcing or poor biodegradability, we’ve gone through them one by one.
Take silicones, for example. They’re not toxic. They’re not carcinogenic. They’re even allowed in clean beauty by many standards.
But they don’t biodegrade. They coat your hair instead of nourishing it. And they block the absorption of active ingredients.
So why use them — when there are better alternatives?
We know that choosing better isn’t always easy. Or cheap.
But we’ve decided to raise the bar anyway — because you deserve better. And because daily basics — the ones you use without even thinking — should support your health, your values, and your planet.
Want to see what we’ve left out?
You can explore our Ingredients Page to find a full list of the most commonly questioned or misunderstood ingredients — and why we’ve chosen to leave them out.
It’s clean, clear, and made to help you make confident choices.
Because what you use every day matters. And you should feel good about it — every time.
